Emigre N º 70 - Look Back Issue
by Rudy VanderLans
started about this book mid 80s one of the most exciting and most moving era of graphic design. With the widespread dissemination of the Apple Macintosh has been democratized and the new typography, digital magazine production of a few turned heavily on the functionalism of classical modernism. The Postmodern Creed was a few years Fun Follows Function . In the U.S., from California rewritten from written history. In 1984, the immigrant from Europe Designers pair Suzanna Licko Czech and Rudy VanderLans from the Netherlands, the graphic design company Emigre (Émigré says Emigrant). Inspired by techno-culture and underground they sat with her radical writings deliberately turning away from traditional standard writings of the traditional type foundries such as ITC, Monotype and Linotype, and looked for alternatives to the then relatively expensive font of emerging software company Adobe, had worked at the Licko before.
The Indie Fonts Emigre label came as a hot summer wind over Europe and established itself from 1989 FontShop range. Equally groundbreaking was the same typography magazine. Between 1984 and 2005 published 69 editions. Then there was a few years of silence. This novel has been the stunning return. It provides the complete story, edited by Rudy and Zuzana Licko Vanderlans magazine. At the same time it documents milestones in the graphic design and typography in recent years of the 20th Century. (Above: book titles, including double-page inside, bottom: CD with 10 relaxed, Californian indie tracks and posters; Copyright: Gingko Press)
The authors The Dutch typographer VanderLans Rudy (born 1955) is co-founder of Emigre Type Foundry. He studied at the Royal Academy in The Hague, before moving to the University of California at Berkeley finished photograph. There he met Suzanna Licko, whom he later married. What links the two is their affinity for the experimental use of form.
My comment Emigre fonts were always different. They have a short-lived farm animals, but warm at heart. But most of the typographer Zuzana Licko is responsible to both the creative potential and contributed to render the fonts on the computer was responsible. VanderLans however, took on the role of publisher and mainly deals with the Sales in-house magazine Emigre Magazine . The Art Bulletin advanced addition to the magazine Raygun the American designer David Carson to tip soon in the California design scene and was quickly on the European market response. As students, we were very impressed with the 80 as much recognition through consistent deviation from the standard by the Americans. Charmingly about them was that guaranteed readability was overthrown as a sanctuary from the base. Meanwhile, most of the Emigre fonts reached a rather infantile niche status and are considered retro. Because this book looks very bloated and a lot of insignificant is printed, there is a point deduction. Naturally belongs this band yet equipped opulent splendor in the library of any graphic design school.
Conclusion **** (4 out of 5 stars)
INFO "emirs Inc. brought in the 25 years of its existence out numerous popular magazines, such as the now classic design itself has become writings Triplex (Licko) , matrix (Licko), Lunatix (Licko) or Filosophia (Licko) or Vendetta (John Downer) post modern classic reminiscent of Bastard and serif fonts. In 1996, the wonderful Mrs Eaves came on the market, based on Baskerville legible for Antiqua Reading texts. With the increasingly inflationary proliferation of so-called "shareware" - "or" freeware fonts which was accompanied by a weakening of export licenses in the graphic arts industry's leading companies Apple and Adobe, also died down, the initial boom from the independent design company. faded by the epigonism on the graphic arts market, ultimately, the charismatic progressive "underdog aura" of Emigre, David Carson or Neville Brody's Research Studios in London and many others after twenty years of publication has been discontinued, the Emigre Magazine issue number 69 in 2005. "Emigre Inc." is, however, continued to operate as an independent design company, and operates the dispatch of font software and various design products. Emigre is stylistically characterized mostly by a significant colorful, floral and graphic design to experiment using only in-house publications ". Source: Wikipedia
This book is from mid-February before the DFI library.
Rudy VanderLans - Emigre N º 70 - Look Back Issue
published in 2009 Published by Gingko Press
edition, 512 pages, 600 color illustrations
plus music CD and posters
English text version, format 282 x 218 x 41 mm (40.30 Euro)
> www.gingkopress.com
> www.emigre.com
0 comments:
Post a Comment