A5/03
Celestino Piatti and dtv
The unity of the program - The Unity of the Program
Edited by Jens Mueller,
visually closed laboratory at the Department of Design at the University of Applied Sciences Dusseldorf
text Publisher 1961, eleven German publishers to German Paperback Publisher together to publish paperbacks exclusively. The design of the appearance of the publishing and book covers all should come to the will of the publishers from one source. A one-day contract to which the Swiss designer Celestino Piatti - went (1922 2007). Over 30 years Piatti gave the covers of The Penguin publishing a very unique appearance and created the unforgettable image of the white pocket books with the right-aligned Akzidenz-Grotesk and the characteristic Cover illustrations. More than 6,300 book covers, which were sold with a total circulation of more than 200 million copies, Piatti is one of the most prolific book designer of all time. With an emphasis on the early years, the book shows many outstanding book covers, which bear witness to the creative diversity Piatti.
editorial r The A5 series is understood as a growing archive of graphic design. Numerous illustrations, essays and interviews from each band is outstanding personalities and themes from the history of international graphic design. A5 is a collaboration of the visual laboratory at the Faculty of Applied Sciences Dusseldorf and Lars Müller Publishers.
My comment Good books are raw materials, which, fortunately, are never in short supply. This is a valuable reference book with fine typography and good essays on serial book design. Fits just fine in the course Applied Design . Not just for Piatti fans. Particularly instructive are the interviews with Piatti himself and the then-head of production dtv.
The A5 series won in the category "Scientific Books / Books" of the "Most Beautiful German Books of 2009". From the jury: "Three prominent positions of graphic design history, presents outstanding. The series is conceptually strong, sophisticated formal and prepared perfectly. The illustrations are good to the pleasant working paper, the books are pretty easy to hold. Despite the general principles defined layout all three volumes appear quite individually. The very modest Pagina allows great freedom to the rest of the page, the image layout appears, despite an underlying grid, flexible, and diverse. The texts are also readable in small sizes, the captions (in this case just as important as the accompanying texts) are set generously. Terrific handling the idea: when folded results in a two-page poster. The underlying binding is a significant work or of a typical form of the individual designers printed. "
Conclusion ***** (5 out of 5 stars) See also
> www.blog-satz.blogspot.com/2009/01/legenden-der-reihengestaltung-dtv.html
Celestino Piatti and dtv
The unity of the program - The Unity of the Program
Edited by Jens Mueller, laboratory visually in the design department of the University of Applied Sciences Dusseldorf
was published in 2009 by Verlag Lars Müller Publishers, Baden Switzerland
128 pages, 4-c, German / English , Format: www.muellerweiland.de 208 x 15 x 13 mm (19,90 €)
> www.lars-muller-publishers.com
>
> www.a5design.de
> www.fh-duesseldorf.de
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