No matter what you think, think the opposite
Paul Arden
About this book you think you do not need this book? Think the opposite! For this Book shows how to be successful. Due to wrong decisions, foolishness, stupidity and trust in the accident. Leave the beaten track of thinking and discover the fun of efficient lateral thinking and making meaningful nonsense. This book proves that it is right to make wrong decisions. It shows how risky it is always going to play it safe. And why it is often reasonable to be unreasonable.
The author Paul Arden was creative director at Saatchi & Saatchi, one of the most prestigious advertising agencies in the world. He is a legend in the British advertising scene and owner of a photography gallery.
My comment The author shows us on the basis of many humorous and inspiring examples that it is often better, as an exception not to take the safe route. Only if one dares to risk, courage proves, so does what others will not expect one and formed his own opinion, you can happily and achieve what you really want. An unusual guide that amazes the reader behind. One school of thought for success in creative occupations, because "there is no correct position, you're always right, you can not go wrong. It just depends on who decides. Progress - no matter what profession - always arise from a personal point of view or from sharing a few " (Quote from the book). This fun invitation to recklessness is designed by surprising and reads as fast as a trip to the roller coaster.
Conclusion ***** (5 out of 5 stars)
Paul Arden - No matter what you think think the opposite
third Edition October 2010 published in paperback in
Ehrenwirth
Size: 120 x 175 mm, 144 pages, numerous illustrations (€ 14.99)
> www.luebbe.de
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