Wednesday, February 2, 2011

Gta Iv Stop For Police

New to the DFI Library: Book on Creativity



The Business Playground
generate flashes of inspiration - enjoy success
by Dave Stewart and Mark Simmons

text Publisher Who plays wins! When you are looking for the last time after a brilliant idea? To meet customer needs, improve products or to get a job? Last week, yesterday, today, all the time? But actually you are more concerned with banning the scissors out of his head be removed before the board to BS and to lift it high enough to look beyond the famous nose? Then treat yourself to a game The Business Playground! For only those who play can win.
The dynamic duo - Dave Stewart and Mark Simmons - leads readers to rediscover their creativity. For the credo of the authors is: Creativity is the only secret weapon that companies and individual fighters real competitive advantage! Each chapter is a feast for the eyes: custom four-color layout, imparting knowledge in a conversational tone and a cherry on top 13 bizarre board games to deepen the content. Anecdotes, interviews and business examples, among others, Mick Jagger, Ed-Hardy-Christian Audigier, mastermind, Microsoft co-founder Paul Allen, Google, NASA and anchor of the Nokia content in practice.

The authors Dave Stewart is the founder and director of "Weapons of Mass Entertainment," a think tank in Los Angeles. He became famous as the male half of the Eurythmics (Annie Lennox plus), he sold over 100 million albums. Stewart advises companies on issues of creativity and innovation. For his advice he gave Nokia the unique title "change" agent. Stewart is also a talented photographer and filmmaker and a remarkable mix vodka martini.
Mark Simmons is brand expert, innovator and author. He was a senior manager in the global marketing of Coca-Cola and managed advertising agencies in the UK and the USA. He was also a consultant for The Bill & Melinda Gates Foundation, and Al Gore's "Alliance for Climate Protection." He is co-founder of useless.org, an NPO, the people supported to consume less and donate more.

My comment reads likes Which Creative Business Guide? This colorful new publication stands out positively from the mass of dry business magazines and want to reach students and unconventional artist under the brand managers. In addition to numerous educational and entertaining ideas and creative techniques Play expand the practice reports from professionals point to illustrate your horizons and, as can be seen as "Business Punk" to be successful. For example, by looking in the right moments and surprisingly different from established patterns of thinking. Habits of the agencies in question, try divergent possibilities, have no fear of failure. Good news for a young audience. Motivating reading.
Conclusion ***** (5 out of 5 stars)

This book is now available in the DFI library.
Dave Stewart and Mark Simmons: The Business Playground
flashes generate - business success enjoy
2010 Redline-Verlag, Munich appeared
288 pages, 4-c, paperback, format 170 x 210 mm (24.95 €)
> www.redline-verlag.de

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