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Only Typo

Letters only

edited by Emily King and Bettina Richter

publication No.22 from the series Poster Collection

of the Museum of Design Zurich

Publisher text with the consequent reduction to writing and the waiver of any illustrative or geometric elements, the publication explores the spectrum of writing poster. With the discovery of the letter as a design element, the script poster celebrates the first peaks around 1915. Beginning with examples, which are characterized by the Bauhaus and its successors, the series continues to this day. Technical developments in the design and printing affect and the visual expression. In contemporary writing poster there is a mixture of different trends, which shows the sovereign use of different design approaches. All of these posters can be viewed as a typographical sound eruptions, as alphabetical scores, the sounds evoke. Each poster isolates the components of written language, and sparked a consideration of the nature of language as a whole. Just as Alan Fletcher said, "Writing is drawing, writing," these posters "Scripture proclaim language is written."

The authors Emily King lives as a design historian in London. Works as a writer and exhibition curator. Their contributions appear in numerous international magazines and newspapers, such as Frieze , Fantastic Man, The Gentlemoman and Apartamento . Bettina Richter is an art historian, author and lecturer and works at the Zurich Museum of Design, as curator of the poster collection.

commentary by Ina Nebe, communication design students in the 2nd DFI-term (winter 2010/2011) » ALL CORRESPONDENCE gathered Latin alphabet posters, waived on geometric shapes or illustrative pictures, as well as on compositionally arranged color fields and other design elements from his writing. This strict interpretation of the concept might irritate. Behind the radical narrowing is hidden but the interest of a new access to a by no means new topic: Using only the is pure Scripture Poster of disposition, its rich variety makes the game innovation and tradition to show more clearly " (from the preface. )
These are very apt words, the rich and diverse collection of posters in the Museum of dieseser Design Zurich taken in minute detail. Not too much is promised. There is something for everyone printed. With illusory effects or portraits of pure text, organized and easy to read, to chaotic and hidden messages can be found everything. A small treasure trove for Typofreaks and poster designer. In any case, and certainly worth a look for one or another good source of inspiration.

My comment If language is created without image and iconographic material highly interesting and attractive design solutions, is the great poster art. Included are the stars of Swiss style as Max Bill, Theo Ballmer, Emil Ruder, Josef Müller-Brockmann, Karl Gerstner, Hans-Rudolf Lutz, Armin Hofmann, Nicolas Troxler, poster designer as well as younger Fons Hickmann or Ruedi Wyss. From Switzerland to come the best Typobücher. Including this one. A feast.
My conclusion ***** (5 out of 5 stars)

Letters only - edited by Emily King
Poster Collection 22 / Museum of Design Zurich
2010 by Lars Müller Publishers in Baden, Switzerland appeared
format 165 x 240 mm, 96 pages,
about 140 illustrations, soft cover (25, - €)
> www.lars-mueller-publishers.com